"The new design combines modern zeitgeist with tradition and presents Osnabrück in a friendly way that is open to connections on all sides
- a strong statement for our city!"
"Osnabrück is lively, endearing and full of community spirit. What makes us special: We do things together. That's why it's great that everyone can use this logo."
To the Lagerhalle
"The new city logo enables retailers to present themselves as part of a modern and innovative city and send out a strong signal together."
About L'Artiste
Osnabrück connects us with many things that we need and value: as a living city of peace. As a home to a strong SME sector, start-ups and universities. As a city in the countryside with historical flair and many leisure activities. This is exactly what the new design expresses.
This well thought-out design not only increases the city's appeal, but also makes Osnabrück even more attractive for skilled workers, students, investors and visitors.
It is more than just a logo: the new design translates the city's strengths into graphics and colour.
The centrepiece of the new appearance is an element that expresses connection and solidarity and thus one of the central strengths of our city: the "bridge element" as an "Ü" line, continued as a connecting line to the right and left of the logo. The Osnabrück wheel in a slightly modernised form takes the city's brand tradition into the future. The new Osnabrück turquoise symbolises the combination of freshness and innovative strength with confidence, stability and joie de vivre.
Various marketing measures were used in February 2025 to make the city logo visible. Radio advertising, cinema spots and a screen spot at VfL Osnabrück ensured media presence.
A meeting place on the market square invited visitors to discover the logo, where banners for the most popular events such as the May Week showcased the logo. A QR code took interested parties to the logo's image film.
The town hall shone particularly impressively with matching flags. At dusk, it was bathed in the atmospheric Osnabrück turquoise colour.
In future, this new image will represent our city in all areas - be it in the media, at events or in the communication of the city administration. And this image tells the story of what makes Osnabrück strong: the power to combine diversity.
The result is a brand that the people of Osnabrück can be proud of and that has a uniform, powerful and forward-looking pull effect.
Many companies, institutions, associations and communities feel connected to Osnabrück - and will soon be able to officially show it: This is because they will be allowed to design part of the logo in their colours in the new appearance, subject to prior approval.
In addition, the Osnabrück partnership brings together committed companies and provides targeted marketing support as well as the opportunity to jointly market Osnabrück's strengths - even beyond the city limits.
The new website is the result of close collaboration between the city of Osnabrück, Marketing Osnabrück GmbH and the Osnabrück-based creative agency MUUUH! Digital, which prevailed in a multi-stage tendering process. The design is now being realised in several small and large steps and will become the new face of our city in the future.
We want to give our city and region more than just a new design: namely a new story that shows our strengths and describes our path into the future.
In the video, Thomas Kienast, one of Osnabrück's most distinctive voices, presents the city's new logo and design.
