In the video, Thomas Kienast, one of Osnabrück's most distinctive voices, presents the city's new logo and design. (German)
Osnabrück connects us with many things that we need and value: as a living city of peace. As a home to a strong SME sector, start-ups and universities. As a city in the countryside with historical flair and many leisure activities. This is exactly what the new design expresses.
This sophisticated design not only enhances the city's appeal, but also makes Osnabrück even more attractive for skilled workers, students, investors and visitors.
The centrepiece of the new appearance is an element that expresses connection and solidarity and thus one of the central strengths of our city: the "bridge element" as an "Ü" line, continued as a connecting line to the right and left of the logo. The Osnabrück wheel in a slightly modernised form takes the city's brand tradition into the future.
The new Osnabrück turquoise symbolises the combination of freshness and innovative strength with confidence, stability and joie de vivre.
In future, this new image will represent our city in all areas - be it in the media, at events or in the city administration's communications. And it will tell the story of what makes Osnabrück strong: the power to combine diversity.
This will create a brand that Osnabrückers can be proud of and that will have a uniform, powerful and forward-looking pull effect.
Many companies, institutions, associations and communities feel connected to Osnabrück - and will soon be able to officially show it: This is because they will be allowed to design part of the logo in their colours in the new appearance, subject to prior approval.
In addition, the Osnabrück partnership brings together committed companies and provides targeted marketing support as well as the opportunity to jointly market Osnabrück's strengths - even beyond the city limits.
The new website is the result of close collaboration between the city of Osnabrück, Marketing Osnabrück GmbH and the Osnabrück-based creative agency MUUUH! Digital, which prevailed in a multi-stage tendering process. The design is now being realised in several small and large steps and will become the new face of our city in the future.
We want to give our city and region more than just a new design: namely a new story that shows our strengths and describes our path into the future.
Until 26 February, Osnabrück's market square invites you to take a special tour: The new city logo is presented on various posters in connection with popular events such as the May Week and the spring fair.
If you scan the QR code there, you can watch the video presented by Osnabrück's distinctive voice Thomas Kienast to find out what is behind the idea for the new image.
The new look will soon be available on T-shirts, hoodies, caps and much more. What's your favourite?
Vote from 20 February and, with a bit of luck, pick up your favourite item at the Tourist Info soon.
